Microsoft May Scuttle ‘Live’ Branding

If you haven’t followed all the ins and outs of Microsoft’s efforts around search and online services, the New York Times has a good up-to-the-moment summation. The story centers on Steve Berkowitz, former steward of Ask and now head of Redmond’s online business group, and the befuddling pile of Internet brands he’s inherited.

ClickZ’s own Kevin Lee is quoted here, to the effect that Widows Live hasn’t earned the verb status Google and Yahoo have. That’s clear. Office Live and Windows Live simply haven’t taken off as brands, and according to Berkowitz himself, may eventually be scuttled. “I don’t know if Live is the right name,” he told the Times. For the moment though he’s more focused on improving the search experience.

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