More NewsMicrosoft Opens Content Ads Beta to All AdCenter Advertisers

Microsoft Opens Content Ads Beta to All AdCenter Advertisers

AdCenter users will automatically be upgraded to the Content Ads Beta, but campaigns will only reach Microsoft-owned Web sites.

Following what it called a Pilot test for selling ads on its own content sites, Microsoft will soon upgrade its adCenter offering to automatically offer access to its Content Ads Beta program.

As of August 29, Microsoft will offer all its adCenter search advertisers the ability to also place ads over its network of in-house sites, including MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace. Advertisers will be able to manage their campaign bidding and pricing for placement on content pages and have those ads ranked according to the same process used for their search campaigns, according to Natala Menezes, product manager, adCenter for Microsoft.

“They’ll have the opportunity [to] have ads shown on our ad network as well as on our search network,” she said.

Although Content Ads has already been through a Pilot phase with “many thousands” of participants, Microsoft is officially labeling the network offering a Beta test for the time being. The plan is to bring on more advertisers, additional Microsoft-owned Web sites and eventually partner sites like Digg and Facebook.

“Until we reach a capacity point where all our advertisers would get the most for their bids, we wanted to stay on Beta,” said Menezes.

All adCenter users will have their ads placed in the Content Ads Beta network by default unless they decide to opt out of placement. Menezes defended the decision to automatically ad the feature to adCenter accounts, saying it offered a time savings for advertisers.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

10m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

10m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

10m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

11m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

11m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

11m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

11m Al Roberts