Microsoft Opens Up adCenter

Microsoft is opening up the U.S. pilot of adCenter to more advertisers, and boosting the traffic it runs through the platform by 70 percent. Jed Nahum, director of product management for adCenter, invited attendees at SES to stop by Microsoft’s booth to sign up. For those not attending, Microsoft will open up signups on its site for an undisclosed period of time on March 6 beginning at 9 a.m. PST. Since the pilot started in October, more than 3,500 advertisers have signed up, Nahum said.