Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

In its latest step to strengthen business in the Asia-Pacific region, Microsoft today has added Hong Kong to its Outlook.com advertising markets.

Now the webmail can help advertisers reach consumers in Australia, India, Malaysia, New Zealand, Singapore, Taiwan, Hong Kong, and Thailand.

Standard Chartered is Outlook.com’s first brand partner in Hong Kong. The bank has already used Outlook.com in its campaign to drive online applications for personal loans. Other brands that have incorporated Outlook.com into their marketing mix include Samsung, Toyota, and Resorts World Sentosa.

Microsoft officially revealed the webmail as a personal email service to replace Hotmail in April of 2013. After the launch, the tech company has developed a number of new features for Outlook.com to rival Gmail.

When asked if the ad presence in Hong Kong can give Outlook a competitive advantage over Gmail in the advertising space in that city-state, Microsoft was unavailable to comment.

But the company’s own data shows that with the launch of advertising in Hong Kong, Outlook.com can help advertisers reach approximately 400 million users worldwide. The webmail currently has 218 million unique visitors per month.

Image via Shutterstock.

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