More NewsMicrosoft Partners with Spotzer for Self-Service Ad Platform

Microsoft Partners with Spotzer for Self-Service Ad Platform

Microsoft Advertising has teamed up with Spotzer to provide a self-service ad platform, through which smaller businesses and regional advertisers can buy campaigns across Microsoft's media properties

Microsoft Advertising has teamed up with Spotzer to provide a self-service ad platform, through which smaller businesses and regional advertisers can buy campaigns across Microsoft’s media properties.

The new platform, currently available at www.spotzer.com/microsoft is launching in the Netherlands today, though Spotzer’s CEO, Andrew Klein, told me he hopes this will extend to other territories soon, including the U.S.

Spotzer essentially offers a range of pre-produced video, banner and text message creative, to which advertisers can add their own branding and marketing materials. Through this partnership, media can then be purchased across Microsoft’s properties, targeting users by segments such as demographics and geographic region.

Essentially, Microsoft will subsidize Spotzer’s creative solutions for advertisers, providing they commit to a minimum €1,000 media spend. Advertisers are also free to upload their own creative if they prefer.

Related Articles

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

More News By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

21h Emily Alford
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts