More NewsMicrosoft Planning $150M Fall TV Campaign

Microsoft Planning $150M Fall TV Campaign

Microsoft Corp. reportedly plans to spend $150million on a television ad campaign this fall to boost its corporate image and highlight many of its products.

Microsoft Corp. reportedly plans to spend $150 million on a television ad campaign this fall to boost its image and highlight many of its products.

The company consolidated its $230 million domestic ad account at McCann-Erickson/A&L, San Francisco, earlier this year. Its corporate image account had been at Wieden & Kennedy in Portland, OR. Wieden created the “Where do you want to go today?” tagline.

Bob Herbold, chief operating officer of Microsoft, said at the company’s annual financial analysts meeting that the campaign would represent a sharp increase compared to last year’s $100 million in spending on television advertising, Reuters reported.

The news service quoted another executive as saying the campaign would be thecompany’s biggest television push ever.

Herbold was quoted as saying that details have not been firmed up, but the aim would be to present a “unified message” promoting the corporate image and its business units.

Herbold said that despite the company’s lengthy government antitrust trial in Washington the company’s image has not suffered in opinion polls.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts