Microsoft is investing big ad dollars in big splashy display ads for Bing.
In case you didn’t notice, Microsoft is the latest advertiser to use a pushdown ad — a new unit introduced by the Online Publishers Association. The Bing ad appeared on wsj.com today and nytimes.com yesterday and June 8. A similar ad also ran on Msnbc, according to a Microsoft spokesman.
What’s more, Microsoft is using creative from the campaign in other placements — including including interstitials, homepage and channel roadblocks — on Huffington Post, Slate, and Federated Media, the spokesman said.