More NewsMicrosoft Pushes Bing in a Big Way

Microsoft Pushes Bing in a Big Way

Microsoft is investing big ad dollars in big splashy display ads for Bing. In case you didn't notice, Microsoft is the latest advertiser to use a pushdown ad -- a new unit introduced by the Online Publishers Association

Microsoft is investing big ad dollars in big splashy display ads for Bing.

In case you didn’t notice, Microsoft is the latest advertiser to use a pushdown ad — a new unit introduced by the Online Publishers Association. The Bing ad appeared on wsj.com today and nytimes.com yesterday and June 8. A similar ad also ran on Msnbc, according to a Microsoft spokesman.

What’s more, Microsoft is using creative from the campaign in other placements — including including interstitials, homepage and channel roadblocks — on Huffington Post, Slate, and Federated Media, the spokesman said.

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