Microsoft today said it had landed three high-profile sponsors for its NUad format, arriving on Xbox Live this fall.
Microsoft also reported that dollars spent on Xbox Live ads has increased 142 percent since 2010, while NPD Group found that the number of advertising campaigns had almost doubled in the last year.
Microsoft first announced the NUad format a year ago, showing a demo at Cannes. Today’s announcement is part of the “official rollout,” but ads that include the interactive layer enabled by the game console won’t appear for months.
In the first NUads implementation, advertisers will be able to add polling capabilities, allowing them to ask a multiple-choice question during a 30-second spot. Consumers will then get a real-time tally of the answers.
To support the announcement, Microsoft released an advance look at Toyota’s ad, which will let viewers of its “Reinvented” spot vote on other things to be reinvented using the voice or gestural controls available with Xbox Kinect.
In addition, Microsoft said, Unilever will promote Axe Attract for Him and Her. Viewers will be able to vote on whether the product should be given to women.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.