A sampling of what ClickZ’s editors are reading this morning:
–Microsoft Sues Three in Click-Fraud Scheme (NYT) Filing follows year-long investigation.
–P&G Viral Video Attempt Replaces ‘Guy Parts’ with ‘Girl Parts (AdAge) Risque effort for Tampax is a surprise coming from CPG giant.
–Facebook dethrones MySpace in the U.S. (LA Times) Comscore’s latest numbers show News Corp.’s dominant social media reach has been usurped.
–Multilayered Cadbury Campaign Takes Off (Mashable)
–Startup AdMob Talks With Possible Buyers (Bloomberg)
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A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more