Microsoft Testing New Brand, Features for Live Search

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Microsoft is testing a new identity and interface for Windows Live Search that it hopes will accelerate its conquest of consumer search activity. The name given to the experimental new version of the service, Kumo.com, is one of a handful of possible new monikers. According to a memo from SVP Satya Nadella, obtained by the Times, new features such as a rollover preview and single-session history will enhance the experience.

“We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks,” he wrote. “During the test, features will vary by country, but you’ll see results organized in a way that saves you more time.”

Testing is so far limited to internal staff at Microsoft.

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