Microsoft Top Advertiser for Week Ending May 9

Microsoft was the top Internet advertiser for the week ending May 9, according to data from BannerTrack, Nielsen//NetRatings’ syndicated advertising research report.

The top 10 based on reach:

Advertiser Impressions in millions Reach %
1. Microsoft 164.3 39.3%
2. Amazon 60.7 29.9
3. Thunderstone 31.7 3.7
4. LinkExchange 30.5 9.7
5. eBay 28.4 6.1
6. E*TRADE 27.1 3.1
7. SexSwap 26.6 2.4
8. Discover Brokerage 26.4 3.0
9. CDnow 26.1 12.3
10. First USA 26.0 13.5

Top banners, ranked according to reach percent, were:

  1. Amazon–Click on Shopping. Then click on Music and Video
  2. Flowerfarm–Mothers Day Special from $14.95
  3. Ad Council–Expect The Best From a Girl and That’s What You’ll Get
  4. 1-800-Flowers–Show Mom Your Everlasting Love With Our Everlasting Flower Basket
  5. Bonzi Software–Speed Up Your Internet Connection
  6. Net2Phone–Free Calling Mother’s Day
  7. Bonzi Software–Speed Up Your Internet Connection
  8. Ask Jeeves–Ask Jeeves any question.
  9. Goto.com–Type in what you’re looking for
  10. AmeriDebt–Find: A way out of debt

Ad banners that run predominantly on an advertiser’s own property are not counted. Rankings are based on audience measurement of persons ages 2+ who have access to the Internet from home. The banners may be viewed here.

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