Microsoft Top Advertiser for Week Ending May 9
Microsoft was the top Internet advertiser for the week ending May 9,according todata from BannerTrack, Nielsen//NetRatings' syndicatedadvertising research report.
Microsoft was the top Internet advertiser for the week ending May 9,according todata from BannerTrack, Nielsen//NetRatings' syndicatedadvertising research report.
Microsoft was the top Internet advertiser for the week ending May 9, according to data from BannerTrack, Nielsen//NetRatings’ syndicated advertising research report.
The top 10 based on reach:
Advertiser | Impressions in millions | Reach % |
1. Microsoft | 164.3 | 39.3% |
2. Amazon | 60.7 | 29.9 |
3. Thunderstone | 31.7 | 3.7 |
4. LinkExchange | 30.5 | 9.7 |
5. eBay | 28.4 | 6.1 |
6. E*TRADE | 27.1 | 3.1 |
7. SexSwap | 26.6 | 2.4 |
8. Discover Brokerage | 26.4 | 3.0 |
9. CDnow | 26.1 | 12.3 |
10. First USA | 26.0 | 13.5 |
Top banners, ranked according to reach percent, were:
Ad banners that run predominantly on an advertiser’s own property are not counted. Rankings are based on audience measurement of persons ages 2+ who have access to the Internet from home. The banners may be viewed here.
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