Microsoft Tops Banner Impression Count

Microsoft was the top Web advertiser by banner impression for the week ending April 18, according to the Nielsen//NetRatings syndicated ad research service.

Here’s the list for the week:


Advertiser Impressions in millions Reach
1. Microsoft 118.3 33.8
2. Amazon 47.9 20.0
3. Discover Brokerage 28.3 2.9
4. Waterhouse 26.2 2.7
5. E*TRADE 25.9 2.8
6. Yahoo 23.7 14.5
7. Thunderstone 23.1 2.9
8. LinkExchange 22.1 6.6
9. SexSwap 16.2 1.9
10. Barnes and Noble 15.7 7.3

The top 10 banners viewed for the week were:

  1. AmeriDebt–Find: A Way Out Of Debt
  2. NECX–#1 PC Super Store Get It Now @ NECX
  3. Amazon–Click on Shopping. Then click on Music and Video
  4. Barnes and Noble–fast; hey look we just gave you more time to read
  5. Bonzi Software–Speed Up Your Internet Connection
  6. Ad Council–Earth Share Click here to find out more!
  7. Music Boulevard–We bring the music to you. Find it. Hear it. Buy it.
  8. LinkExchange–Have A Web Page? Wanna Promote It For Free?
  9. 1-800-USSearch–Find Anyone
  10. LinkExchange–GSM all over the world Ring

Rankings are based on audience measurement of people who have access to the Internet from home. The banners may be viewed here.

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