Microsoft Trumpets In-Game Ad Performance (Recommended Reading)

A few stories ClickZ’s editors are reading:

Microsoft Trumpets In-Game Ad Performance. Microsoft Advertising GM JJ Richards tackles what he says are misconceptions about the performance and effectiveness of Massive, the company’s in-game ad network. (Microsoft Advertising blog)

Can Google Stay on Top of the Web? (BusinessWeek)

Ad Networks On Edge As Facebook Shuts Down Developers (AllFacebook)

Yahoo Buys Full Page Front Page Ad In Times Of India (TechCrunch)

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