More NewsMicrosoft Unveils Digital Advertising Solutions

Microsoft Unveils Digital Advertising Solutions

New ad strategy aims to bring together multiple ad products in a unified offering.

Microsoft will unveil a new unified advertising strategy today with the launch of Microsoft Digital Advertising Solutions.

The new branding incorporates ad offerings across MSN and Windows Live; the upcoming Xbox and Office Online; and future Windows Mobile and IPTV ad products. The goal is to bring together these various ad products and services into a coherent offering for advertisers.

“Microsoft’s advertising business is growing quickly and becoming more sophisticated. It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day,” Joanne Bradford, corporate VP of global sales and marketing and chief media revenue officer at Microsoft, said in a statement.

A new Web site for advertisers offers details on Microsoft’s various offerings, detailing the various opportunities available to advertisers on each property. Also on the site are several video interviews with media, advertising, and digital agencies. The interviews cover topics like creativity, media fragmentation, user-generated content, and advertising relevance.

Microsoft has been expanding its ad services for the past year, since it began refocusing its business on advertising a year ago. During that time, it has continued to develops its adCenter platform, launch the Live.com portal, and set up a new online business group, with MSN honcho Yusuf Mehdi heading it up as chief advertising strategist.

The company has also looked outside its business for ad growth, acquiring in-game ad provider Massive, and striking a deal with social network Facebook, for example.

“As today’s consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium,” Bradford said. “We’re addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads.”

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

2m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

9m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts