More NewsMicrosoft, Yahoo Re-enter Merger Talks

Microsoft, Yahoo Re-enter Merger Talks

With the heat around digital media and technology, one must assume everyone's in M&A "talks" of one kind or another

With the heat around digital media and technology, one must assume everyone’s in M&A “talks” of one kind or another. Now and then, the press gets wind of it and a wave of speculation ensues. As often as not, it all dies down again and we collectively move on.

That said, a merger between Microsoft and Yahoo would obviously be a huge development; Google-DoubleClick would be insignificant by comparison.

Reports this morning from WSJ and NY Post mention the negotiations, and suggest Microsoft is driving them. This happened once before (that we know of), a year ago, when the companies explored the possible benefits of teaming up.

I’m no financial expert, but there are many reasons talks might not advance. Neither Yahoo nor Microsoft believes at its core that it has as much to fear from Google as many outsiders are telling it. Search market share is a big concern for both companies, yes, and if a merger did take place, the combined entity would have a market share around 30 percent — kind of sad when you think about it. But display adveritsing is growing faster than search, and Yahoo strongly believes it’s positioned well to benefit from a pendulum swing back to brand advertising. And Microsoft’s very confident in its ability to innovate around platforms and applications, even as it struggles to convince marketers it knows how to serve them.

ClickZ will stay tuned of course, but let’s remember that talks are just talks.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts