Google held onto its hefty lead in search market share, while Microsoft saw a slight gain in December 2011 compared to the same month in the prior year, according to comScore.
U.S. Search Engine Rankings: Search Share*
|December 2010||December 2011||Point change|
*Methodology: U.S. market share for “explicit core search,” which excludes contextually driven searches that do not reflect specific user intent to interact with search results.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?