Digital MarketingSearch MarketingMicrosoft’s Search Sees Slight Gain in Market Share

Microsoft's Search Sees Slight Gain in Market Share

Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.

Google held onto its hefty lead in search market share, while Microsoft saw a slight gain in December 2011 compared to the same month in the prior year, according to comScore.

U.S. Search Engine Rankings: Search Share*

   December 2010 December 2011  Point change
 Google sites  66.6%  65.9%  -0.7
 Microsoft sites  12.0  15.1  3.1
 Yahoo sites  16.0  14.5  -1.5
 Ask Network  3.5  2.9  -0.6
 AOL  1.9  1.6  -0.3
 Total  100%  100%  

Source: comScore
*Methodology: U.S. market share for “explicit core search,” which excludes contextually driven searches that do not reflect specific user intent to interact with search results.

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