Digital MarketingSearch MarketingMicrosoft’s Search Share Creeps Up in June

Microsoft's Search Share Creeps Up in June

Market leader Google's share remains unchanged.

Microsoft continued to grow its share of U.S. search queries in June, while market leader Google’s remained unchanged, according to data from comScore.

The measurement firm estimated that Microsoft’s Bing accounted for 14.4 percent of searches in June, up from the 14.1 percent it attracted in May. Google’s share remained constant at 65.5 percent of searches, meanwhile, while Yahoo’s product accounted for 15.9 percent.

Explicit Core Share* of U.S. Searches Among Leading Providers, May 2011 vs June 2011
  Share of Searches (%)
Domain May 2011 June 2011

Month-over-Month Point
Change (%)

Google Sites 65.5 65.5 0.0
Yahoo Sites 15.9 15.9 0.0
Microsoft Sites 14.1 14.4 0.3
Ask Network 2.9 2.9 0.0
AOL Network 1.5 1.4 -0.1

Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.

Source: comScore 2011

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