Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorship
Microsoft sponsors section on a small business blog to show Vista is accessible.
Microsoft sponsors section on a small business blog to show Vista is accessible.
Federated Media Publishing partner blog Small Business Trends has created a Microsoft-sponsored section, Small Business Trends Assurance, in support of Windows Vista.
Vista will host a special section of the blog for a six week period running through the end of September. The section includes special content and interactive banners, case studies, and a landing page with information on the OS. “Windows Vista is trying to reach small business owners. They have the landing page, Small Business Assurance, case studies,” said Jared Katzman, director of sales at Federated Media.
The message: “Basically, there’s enough risk. Your operating system shouldn’t be one of them,” Katzman said.
FM Publishing is a network of blogging and community sites known for aggregating audiences and brokering unique sponsorships. Among its recent accomplishments is the creation of social ad metrics to help advertisers track their community-driven campaigns.
With the Microsoft sponsorship comes a hosted section of the Web site, partnerships with other bloggers within the network — including those from VentureBeat, Duct Tape Marketing, and Technologizer — reader-generated group writing projects centered around small business themes, and reader polls to leverage the wisdom of crowds.
Banner ads are included in the initiative. One uses RSS to highlight Microsoft’s latest contributed content. Another poses questions with a space for users to type in answers, which are then posted to the site. “It is amplifying the conversation through the banner ads,” said Katzman.
In the two weeks since the special section launched, approximately 20,000 readers have visited the site. “It’s not like a big consumer program; this is a niche audience,” Katzman said. He notes, “When people are coming to the site, they are really engaged. We are seeing over three page views to the average user.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article