More NewsMicrosoft/Yahoo Maneuvers: Curiouser and Curiouser

Microsoft/Yahoo Maneuvers: Curiouser and Curiouser

There's seemingly no end to the improbable machinations swirling around Microsoft's unsolicited bid for Yahoo

There’s seemingly no end to the improbable machinations swirling around Microsoft’s unsolicited bid for Yahoo. A flurry of late breaking rumors and announcements today conjured up a series of outlandish scenarios, including the combination of Yahoo and AOL’s Internet operations, a possible joint bid for Yahoo by Microsoft and News Corp, and the (confirmed) outsourcing of a portion of Yahoo’s search ads to Google.

The very latest developments, reported by WSJ this evening, are that (1) Yahoo and Time Warner’s AOL are busy “closing in on a deal” to combine their businesses, yet another desperate maneuver to escape Microsoft’s embrace; and (2) Microsoft is in “serious talks” with News Corp. about a plan to combine forces in a bid for Yahoo. No additional details were mentioned about this previously undiscussed scenario.

According to the report, Time Warner would contribute AOL along with a cash investment in exchange for a 20 percent stake in the company. The deal would be contingent on the approval of Yahoo’s shareholders.

The latest rumors come at the end of a frenetic day for Yahoo, which this morning announced the planned acquisition of analytics platform IndexTools and this afternoon reluctantly stated it would conduct a test of Google’s search ads on its own results pages.

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