Audience fragmentation is a myth. Vin Crosbie tears it up.
“Write your name in all your clothes.” Everything Organic needs to know about viral it learned while preparing the kids for summer camp.
Also from Organic: AJAX or Flash – is it just semantics?
The buzz continues on Dungeons & Dragons’ move to the Web. The original RPG brand joins the online pack. Could be a great comeback story or a tower of suckitude.
Pheedo’s handling of a complaint: The company catches flack, responds and is forgiven (mostly). A blogosphere PR case study in action.
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update ... read more
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
Facebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more