Atlanta-based ISP MindSpring, aiming to reach those not already online, and Jacor Radio stations plan to launch a promotion in May that will give away 16 Harley-Davidson 883 motorcycles.
The promo is called the MindSpring Harley Days of May, a three-week mass market promotion. Starting May 3, listeners of Jacor’s 23 radio stations throughout the country will have the chance to call-in to win a brand new Harley-Davidson 883 motorcycle.
“This Harley promotion is perfect for `driving’ home the message that we are a fun and different kind of company unlike any other Internet business. As the Internet becomes more and more mainstream, it’s not just the technically savvy that are cruising the information highway anymore,” said Nikki Nickerson, MindSpring Media and Promotions director.
The MindSpring Harley Days of May promotion is the first in a series designed to “consumerize” the MindSpring brand, the company said. Spending was not disclosed. Additional branding tools include the roll-out of television advertising in late 1999.
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