ISP Mindspring Enterprises signed a sponsorship agreement with SFX Entertainment Inc. for the 1999 concert season extending to 10 major SFX venue markets.
As part of the agreement MindSpring will be the official ISP for these venues and will have backlit signage at each of these (unspecified) locations. It also will have program advertisements and display a banner on the soon-to-launch SFX Web site. Spending was not disclosed.
MindSpring’s promotional campaign also will include distribution of marketing materials and subscription software at the concert venues.
“. . .The demographics of the audiences which we are able to provide MindSpring are very attractive to a company which seeks to reach a youthful and forward-thinking set of consumers,” said Mike Ferrel, chief executive officer of SFX Entertainment.
SFX has 82 venues including 16 amphitheaters in all of the top 10 markets and owns or operates venues in 31 of the top 50 markets overall. SFX also develops and manages touring Broadway shows.
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