More NewsMiningCo.com and Lowestfare.com Partner

MiningCo.com and Lowestfare.com Partner

The Mining Co. Internet Guide network andonline travel booking service Lowestfare.com are teaming up topromote their travel-related services and information to business and leisuretravelers.

The Mining Co. Internet Guide network and online travel booking service Lowestfare.com are teaming up to promote their travel-related services and information to business and leisure travelers.

Lowestfare.com becomes the exclusive airline booking service and content partner for the entire MiningCo.com network.

The agreement between the two companies includes Lowestfare.com’s sponsorship of The Mining Co.’s travel section, prominent placement for Lowestfare.com within the Mining Co. Marketplace section and the development of cross- promotional initiatives both online and off. Financial arrangements were not disclosed.

Promotions will include sweepstakes and cross-linking of content, the companies said.

“Partnering with MiningCo.com allows us to reach a targeted and highly motivated audience that’s actively seeking guidance to the best travel deals and information,” said Gail Golden, CEO of Las Vegas-based Lowestfare.com. “We see great potential for extending the value of our sponsorship by working in concert with MiningCo.com to develop innovative cross-promotional programs that will drive greater awareness and traffic for both sites. It’s a perfect fit. . . ”

“We already know from a recent outside survey that a greater percentage of Mining Co. users buy airline tickets online than do users of any other major navigation site, so we’re excited about augmenting our travel Guides’ insights and recommendations by offering our visitors direct, convenient access to the great deals offered by Lowestfare.com,” said New York City-based Mining Co. founder and CEO Scott Kurnit.

More than 40 of the 500 GuideSites that make up The Mining Co. network are devoted to travel topics, including Air Travel, Europe for Visitors, Bed and Breakfasts and Travel with Kids.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts