Lowestfare.com becomes the exclusive airline booking service and content partner for the entire MiningCo.com network.
The agreement between the two companies includes Lowestfare.com’s sponsorship of The Mining Co.’s travel section, prominent placement for Lowestfare.com within the Mining Co. Marketplace section and the development of cross- promotional initiatives both online and off. Financial arrangements were not disclosed.
Promotions will include sweepstakes and cross-linking of content, the companies said.
“Partnering with MiningCo.com allows us to reach a targeted and highly motivated audience that’s actively seeking guidance to the best travel deals and information,” said Gail Golden, CEO of Las Vegas-based Lowestfare.com. “We see great potential for extending the value of our sponsorship by working in concert with MiningCo.com to develop innovative cross-promotional programs that will drive greater awareness and traffic for both sites. It’s a perfect fit. . . ”
“We already know from a recent outside survey that a greater percentage of Mining Co. users buy airline tickets online than do users of any other major navigation site, so we’re excited about augmenting our travel Guides’ insights and recommendations by offering our visitors direct, convenient access to the great deals offered by Lowestfare.com,” said New York City-based Mining Co. founder and CEO Scott Kurnit.
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