Missouri Files First Spam Suits
The state attorney general files the first two suits under Missouri's six-week-old anti-spam law.
The state attorney general files the first two suits under Missouri's six-week-old anti-spam law.
Missouri’s attorney general announced on Thursday the first lawsuits under that state’s new anti-spam law.
The suits, filed in St. Louis City Circuit Court, stem from the anti-spam law Missouri enacted in late August. The law requires that commercial senders carry an “adv:” label and comply immediately with unsubscribe requests. It defines spam as any commercial email from a person or business that does not have a pre-existing business relationship with the recipient. Violators are subject to prosecution by the state and civil penalties of $5,000 per email, up to $25,000 per day.
Jay Nixon, Missouri’s attorney general, accuses two Florida-based emailers with violating these provisions. In the first case, the attorney general says Palm Beach resident Phillip Nixon emailed five unsolicited offers for architectural plans to the state’s anti-spam email address, [email protected]. The suit claims the messages were not labeled and did not stop when requested.
The second suit was filed against a Boca Raton company called Fundetective.com. The action alleges the company sent out a number of unsolicited messages advertising short-term loans and personal information gathering services. Again, the attorney general’s office said the emails were not labeled as required under the law.
Both suits seek the maximum $5,000 penalty per violation, in addition to injunctions against further unsolicited commercial email that violates Missouri law.
Missouri is one of 35 states to enact anti-spam measures. Earlier this month, California enacted a tough anti-spam law that requires email providers and advertisers to receive “direct consent” from consumers they email. Many commercial emailers complain the hodgepodge of state laws make full compliance nearly impossible. The industry’s trade groups want proposed federal anti-spam legislation to supercede state laws and create a universal standard.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article