Miva and Ingenio will begin building a pay-per-call lead-generation solution in the U.K. It’s expected to launch in the third quarter.
The service has been available in the United States since September. It allows companies without an online presence — often, small businesses — to take advantage of its performance-based search offering by bidding for leads delivered via phone calls, instead of clicks to a Web site.
Miva Media — formerly FindWhat in the U.S., and eSpotting in the UK — offers the service in conjunction with Ingenio, a telephony provider which powers the technology behind the application. As with Miva’s pay-per-click services, advertisers bid for placement in search results, which are displayed on sites in the Miva Media Network. Instead of bidding on keywords, as in the pay-per-click service, advertisers bid on relevant categories and choose the geographic area where they want their ads to show.
Miva recently rebranded its various performance marketing services under the Miva name, choosing to consolidate several acquired companies under the name of the e-commerce toolmaker it picked up last year.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop.