Mjuice.com, a digital music retailer, signed a marketing agreement with MyPoints.com, a provider of direct marketing, incentive and loyalty products, to promote the sale of digital music on Mjuice.com and its affiliate music network.
MyPoints.com said it will launch a four-month email campaign offering Mjuice.com’s digital music to its extensive user base of online music enthusiasts, driving traffic and increasing loyalty and sales.
Financial arrangements were not disclosed.
MyPoints.com serves more than 4.2 million consumers through the MyPoints Program and a network of branded direct marketing membership programs based on the MyPoints technology.
“Via MyPoints.com’s targeted marketing campaigns, Mjuice will be able to attain a higher rate of effectiveness for driving music sales than simply via banner advertising,” said Andrew de Vries, Mjuice.com’s vice president of marketing.
“MyPoints.com’s consumer rewards drive traffic to our site, and really encourages consumers to explore our diverse catalog of major and indie label content.”
The MyPoints Program offers direct marketers an approach to Internet advertising that integrates targeted email and Web-based offers with the infrastructure to give consumers points as an incentive to respond to offers.
Points earned may be redeemed for travel awards and products and services from more than 50 brand-name companies.