More NewsM&M Goes Viral, Online and Off

M&M Goes Viral, Online and Off

by Douglas Quenqua In its seemingly never-ending quest to make sentient beings out of snack foods, Mars has unveiled a new viral effort that allows people to upload photos of themselves on M&Ms, both real and digital

by Douglas Quenqua

In its seemingly never-ending quest to make sentient beings out of snack foods, Mars has unveiled a new viral effort that allows people to upload photos of themselves on M&Ms, both real and digital.

Visitors to TheCandyLab.com can upload photos of themselves or friends onto a singing M&M and share their creation by e-mail. The anthropomorphic candy can sing one of two songs, I Want Candy (for obvious reasons) or You Blinded Me With Science (a reference to the site’s mad scientist theme).

But the effort extends offline as well. Users can order the candies with their faces on it for real, just in time for Halloween. Executives who worked on the effort claim it’s the first time the product of a viral media effort can be purchased and shared offline. Maybe true, and thankfully so when you consider the real-life implications of Monk-e Mail or (shudder) The Subservient Chicken.

The avatar technology was created by Oddcast, and the site itself was built by digital agency IMC2.

A word of warning: I visited the site several times over the past couple days, and every time it slowed my computer’s performance down to a crawl. Granted my desktop is older than most of The Jonas Brothers, but this is M&Ms were talking about, your grandma’s favorite non-butterscotch candy. One assumes early adopters are not the target demographic. A word of advice: Tone down the graphics.

Related Articles

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

More News By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

22h Emily Alford
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts