More NewsMMA Creates Mobile Video Committee

MMA Creates Mobile Video Committee

The Mobile Marketing Association has set up a committee to address standards, production guidelines and best practices for pre- and post-roll mobile video advertising

The Mobile Marketing Association has set up a committee to address standards, production guidelines and best practices for pre- and post-roll mobile video advertising.

Co-chairing the group are Cyriac Roeding, VP of wireless for CBS Digital Media, and Jack Hallahan, VP of advertising for MobiTV. Other committee members come from Fox Mobile Entertainment, Sprint Nextel, The Weather Channel, Verizon Wireless and Zingy.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts