MMA Creates Mobile Video Committee

The Mobile Marketing Association has set up a committee to address standards, production guidelines and best practices for pre- and post-roll mobile video advertising.

Co-chairing the group are Cyriac Roeding, VP of wireless for CBS Digital Media, and Jack Hallahan, VP of advertising for MobiTV. Other committee members come from Fox Mobile Entertainment, Sprint Nextel, The Weather Channel, Verizon Wireless and Zingy.

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