In his afternoon keynote at ClickZ Live San Francisco, Greg Stuart, chief executive (CEO) of the Mobile Marketing Association, talked about the huge opportunities that exist for marketers in mobile. In this interview, he discusses why we are actually living in what he calls the “Age of Mobile,” as well as the importance of mobile in any brand’s marketing mix, what makes mobile a unique platform for all brands, and the biggest mistakes marketers make with mobile ads.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular ... read more
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more