In his afternoon keynote at ClickZ Live San Francisco, Greg Stuart, chief executive (CEO) of the Mobile Marketing Association, talked about the huge opportunities that exist for marketers in mobile. In this interview, he discusses why we are actually living in what he calls the “Age of Mobile,” as well as the importance of mobile in any brand’s marketing mix, what makes mobile a unique platform for all brands, and the biggest mistakes marketers make with mobile ads.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.