In his afternoon keynote at ClickZ Live San Francisco, Greg Stuart, chief executive (CEO) of the Mobile Marketing Association, talked about the huge opportunities that exist for marketers in mobile. In this interview, he discusses why we are actually living in what he calls the “Age of Mobile,” as well as the importance of mobile in any brand’s marketing mix, what makes mobile a unique platform for all brands, and the biggest mistakes marketers make with mobile ads.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?