In his afternoon keynote at ClickZ Live San Francisco, Greg Stuart, chief executive (CEO) of the Mobile Marketing Association, talked about the huge opportunities that exist for marketers in mobile. In this interview, he discusses why we are actually living in what he calls the “Age of Mobile,” as well as the importance of mobile in any brand’s marketing mix, what makes mobile a unique platform for all brands, and the biggest mistakes marketers make with mobile ads.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more