A new whitepaper released by Affiliate Window has revealed that 22% of traffic and 18% of all sales are received via tablet and mobile devices, a huge increase on November 2011’s figures, which saw them stand at 5% and 3.5% respectively.
The results from the ‘M-Commerce: The Complete Picture‘ report were taken from over 1,400 retailers’ and advertisers’ affiliate marketing campaigns which recorded millions of sales and clicks every month.
Tablets are converting sales better than their mobile counterparts, at 5% compared to mobile’s 2%.
As the report comments: “With more advanced devices and better connectivity, shopping habits are shifting. Consumers are not just using these devices for researching their purchases, they are actually transacting. It seems with every new technological development so the initial consumer barrier to embrace them is lowered, allowing for faster adoption: mobile seems to epitomise this.”