In prep for the Mobile Marketing Forum, held by the Mobile Marketing Association (MMA), here in New York this week, the MMA released version 4.0 of its Mobile Advertising Guidelines. The updated portion focuses mainly on downloadable content and mobile Web aspects. More specifically, the guidelines cover advertising-oriented games, and information on multi-media messaging services (MMS). Find the specifics on the updated mobile advertising guidelines here.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.