In prep for the Mobile Marketing Forum, held by the Mobile Marketing Association (MMA), here in New York this week, the MMA released version 4.0 of its Mobile Advertising Guidelines. The updated portion focuses mainly on downloadable content and mobile Web aspects. More specifically, the guidelines cover advertising-oriented games, and information on multi-media messaging services (MMS). Find the specifics on the updated mobile advertising guidelines here.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.