According to a report by eMarketer, greater adoption of digital device and online connectivity has meant global ad spending will be worth around $517.10 billion this year, with digital ad sales representing over 22% of total ad spending in 2013.
According to eMarketer’s latest Global Media Intelligence Report, greater adoption of digital device and online connectivity has meant global ad spending will be worth around $517.10 billion this year, with digital ad sales representing over 22% of total ad spending in 2013.
Produced in collaboration with Starcom MediaVest Group, the report highlights that although total media spending has increased by 2.8%, the rate of increase is not as strong as it was last year, which saw spending increase by 4.4 %.
Despite this, digital ad spend is definitely doing its part to help improve ad revenue as the world continues to embrace technology such as smartphones, and has grown a massive 13.0% since 2012. Mobile spending in particular deserves special note, reaching nearly $15.82 billion this year and representing an enormous 79.7% year-over-year increase.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View articleThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleAlthough marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why a...
View articleIt’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch ...
View article