Which brands are winning March Madness so far? According to new data from comScore, sponsors of the tournament’s mobile and tablet experiences may have the most to shout about.
Andrew Lipsman, comScore spokesperson, told ClickZ News that “early results show a really high percentage of activity coming from tablets and mobile.”
Buick, Coke, and Capital One are sponsoring the NCAA basketball tourney’s official iPhone and iPad apps, while Infiniti, AT&T, and LG are the Android sponsors. AT&T, Coke, and Capital One are the chief sponsors of the official NCAA Men’s Basketball Tournament video player, which can be accessed at NCAA.com, CBSSports.com, TBS.com, and TNT.com.
Cord cutters who love their college basketball can get all of March Madness online this year for $3.99. That charge is subsidized in part by brands, including the aforementioned.
During each game, the same sponsors appear simultaneously whether a viewer is watching on a digital platform or via broadcast on CBS, TBS, or TNT. However the creative is liable to vary since online, tablet, and mobile ad insertion require device-based customization.
Digital advertising continues to converge with broadcast. The March Madness efforts come on the heels of NBC selling digital ads for Super Bowl XLVI. This year was the first time the big game had been streamed online live.
For digital users, the $3.99 flat fee for all 65 March Madness games breaks down to 16 cents per match-up. As ClickZ overheard one TV-less sports fan say over the weekend, “Man, it’s cheap. But they sure do make you pay for it with the advertising.”
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.