More NewsMobile Buying Spree Continues as Amobee Snatches RingRing

Mobile Buying Spree Continues as Amobee Snatches RingRing

Deal is latest in a string of mobile ad network acquisitions.

The spate of acquisitions in the mobile ad space continued on Wednesday with the announcement that Amobee Media Systems, an ad network based in Redwood City, CA, is buying Ring Ring Media, a London-based mobile ad agency.

The announcement comes just days after Apple signed an agreement to acquire mobile ad firm Quattro Wireless, and barely two months after Google agreed to buy AdMob.

Zohar Levkovitz, CEO and co-founder of Amobee, said the deal will create a seamless mobile ad offering allowing large companies to purchase wide-ranging, international campaigns.

“This acquisition solves an industry issue,” Levkovitz said in a written statement. “By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market. In doing so, we will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to our customers.”

Terms of the deal were not disclosed, but Ring Ring claims revenues of about $2 million a month. Amobee consisted of 75 employees before the purchase, and will now add 20 more. RingRing will continue to operate as its own brand.

While consolidation is quickly becoming a fact of life for smaller companies looking to stay relevant in the mobile ad business, Levkovitz said the RingRing deal should not be viewed as a response to the recent spate of acquisitions.

“This is not a reaction at all to the Google or Apple acquisitions,” said Levkovitz in a telephone interviuew. “Actually, we started the process before we knew about them.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts