Mobile Campaign Launch: Women’s Entertainment

A new mobile campaign from Women’s Entertainment promotes the show “Style Me with Rachel Hunter,” which premieres tonight. Participants receive weekly style tips from Hunter, and of course they’re sent just before the start of each week’s program. The effort is courtesy of Omnicom-owned wireless agency ipsh!

The mobile microsite‘s slightly flaccid copy reads, “Need help figuring out what rocker chic looks like or what to wear to next Saturday’s soiree? Just sign up for your weekly mobile style tips from WE & kiss your wardrobe worries goodbye.”

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