MobileLime, a company that lets consumers pay for products and redeem coupons using a handheld device, is merging with interactive shopping start-up Cuesol. It’s an odd marriage but it could help sell more limes.
Cuesol offers a wireless cart-mounted touch screen browser, in-store kiosks, and Web applications and components. By hitching such bland digital shopping applications to MobileLime’s slightly sexier mobile coupon and rewards programs, the combined company aims to achieve shopping incentives nirvana.
Last year, MobileLime created a campaign for Buffalo-area Subway sandwich shops where consumers could register to get mobile coupons and special offers at 12 participating Subway outlets.
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