Mobile Demos Skew Older and Older

The most interesting thing about the IAB's mobile forum this week? It's not just about the kids any more. In case study after case study, advertiser and marketers spent the day demonstrating how, well.... old mobile advertising demos are becoming

The most interesting thing about the IAB’s mobile forum this week?

It’s not just about the kids any more.

In case study after case study, advertiser and marketers spent the day demonstrating how, well….old mobile advertising demos are becoming. Mike Anderson of Live Nation’s ConcertVision Program probably put it best when he said that response to SMS promotions at “dinosaur” acts (such as Cheap Trick and Voyager) was all but nil a year ago, and through the roof this season.

Parents, apparently, have learned to text from their kids.

Again and again, we saw case studies from companies such as Jaguar and RIM, which don’t exactly appeal to 20-somethings, but are gettign through-the-roof responses to mobile campaigns from older, affluent demos.

Could this mean that one day soon, the oft-promised year of mobile advertising may become a reality>

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource