Recently, I sat down with Federal News Radio Host John Gilroy to discuss how federal agencies are integrating mobile into their communications and constituent services strategies. Of course, since John’s a DC-based radio rock star – of Federal News Radio and Kojo Nnamdi’s Tech Tuesday fame – he flipped the script and turned the interviewer (me) into the interviewee. Specifically, John posed questions about my recent speaking engagement at the Government Web and New Media Conference, as well as how to design for multiple devices, how to incorporate content into websites that use mobile web technology, and more. I emphasize the importance of search and the development of a content management system for federal agencies looking to create a mobile experience.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.