Mobile Marketing as a Means to Migrate Bodies

When you consider the untapped potential of mobile marketing, do you think about how you can use the medium to physically move people to a location in response to messaging? I know it’s been done a few times; during the RNC a few summers ago political groups mobilized crowds to — and from — targeted locations via text messaging. But at the Mobile Marketing Forum hosted by the MMA one example discussed involved visitors to an amusement park.

Visitors opted in to an SMS program upon entry to the park, and were notified about events like bands that were playing throughout the day, and tips on which eating establishments weren’t busy. The park provided a value-added experience by keeping attendees aware of events and even bottlenecks in the park. The program was referred to as “migrating bodies.”

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