It’s understood that magazines have a pass-along rate, growing circulation beyond subscriptions and newsstand. Does mobile have a counterpart? On a panel at the Mobile Entertainment and Advertising Summit, Jeremy Wright, worldwide head of marketing services at Enpocket, referred to the behavior as “show-to-others.” He said it’s important to show to advertisers “the impact is much broader than a simple click through.” Of course this phenomenon will be difficult to measure.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more