Mobile Pass-along Rate

It’s understood that magazines have a pass-along rate, growing circulation beyond subscriptions and newsstand. Does mobile have a counterpart? On a panel at the Mobile Entertainment and Advertising Summit, Jeremy Wright, worldwide head of marketing services at Enpocket, referred to the behavior as “show-to-others.” He said it’s important to show to advertisers “the impact is much broader than a simple click through.” Of course this phenomenon will be difficult to measure.

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