A Seattle-based company called Pelago filed this week for a patent regarding pay-for-visit advertising based on visits to physical locations.” The patent covers a system that picks up various short-range wireless technologies like Bluetooth, ZigBee, RFID and other standards to track when a consumer enters a physical retail location after viewing an ad on a cell phone, computer, or other device. The patent also covers calls made in response to an advertisement.
The company Web site lists Kleiner Perkins Caufield & Byers, Trilogy Equity Partners, and Bezos Expeditions as investors. It’s reported Pelago raised $7.4 million.
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How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more