A greater number of U.S. and European mobile users accessed online content through Web browsers on their mobile devices than through applications in the final three months of 2010, according to data from comScore. In addition, mobile Web use is growing faster than application use, the measurement firm estimated.
Thirty-six percent of mobile using Americans and 29 percent of Europeans browsed the mobile Web in the three months ending December 2010, while application access reached 34 percent of Americans and 28 percent of Europeans, comScore’s data suggests.
Compared with the same period in 2009, application access grew by 8 percent in the U.S. and 7 percent in Europe. Meanwhile, browser use grew at a faster pace, increasing by 9 percent and 8 percent, respectively.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
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