A greater number of U.S. and European mobile users accessed online content through Web browsers on their mobile devices than through applications in the final three months of 2010, according to data from comScore. In addition, mobile Web use is growing faster than application use, the measurement firm estimated.
Thirty-six percent of mobile using Americans and 29 percent of Europeans browsed the mobile Web in the three months ending December 2010, while application access reached 34 percent of Americans and 28 percent of Europeans, comScore’s data suggests.
Compared with the same period in 2009, application access grew by 8 percent in the U.S. and 7 percent in Europe. Meanwhile, browser use grew at a faster pace, increasing by 9 percent and 8 percent, respectively.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.