Textually.org writes of how the party has sent out mobile propaganda evidently including songs, lyrics, and a cute li’l anime of a wee gal in pigtails. Some lyrics: “Singing The East is Red, we get ourselves together and stand up, It’s spring time, we’re reforming and opening up, And we’re gonna get rich!”
I especially like the ironic bit about “reforming and opening up.” Consider the draft law being considered by the Chinese legislature that would fine news media up to $12,500 for publishing unauthorized reports on disease outbreaks, natural disasters, social uprisings, and other stuff that might make the government look bad. According to an International Herald Tribune report, China’s State Council vice minister of the legislative affairs “said at a news conference that the law should apply to all news organizations, including foreign newspapers, magazines and broadcast outlets that usually operate under different rules than local Chinese media.”
Then again, maybe it’s not as bad as it looks. New York Times columnist Nicholas Kristoff contends in a Toronto Star story that evading the Chinese censors isn’t that tough after all.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.