More NewsModaCAD Enters $2 Million Licensing Agreement with Broderbund

ModaCAD Enters $2 Million Licensing Agreement with Broderbund

Los Angeles-based ModaCAD Inc. said it has amended its publishing agreement with Broderbund Software Inc. to provide Broderbund with an exclusive license to the "3D Home Interiors" software application.

Los Angeles-based ModaCAD Inc. said it has amended its publishing agreement with Broderbund Software Inc. to provide Broderbund with an exclusive license to the “3D Home Interiors” software application.

Broderbund made a one-time royalty payment to ModaCAD of approximately $2 million for the perpetual license of “3D Home Interiors.” The exclusive license terms apply only to certain portions of the “3D Home Interiors” product, which can be used for online real estate ads and/or offline design, not ModaCAD’s core visualization and digital content creation technologies and catalogs.

ModaCAD said it will also be available to Broderbund to provide ongoing digital content services and enhancements.

ModaCAD will continue deploying and pursuing new licensing opportunities for its e-commerce content managers with both its digital content and its core technologies in the home-design and home-furnishing industries as well as other broad-market applications.

“This license enables ModaCAD to more efficiently pursue its business strategies. ModaCAD will be able to focus its resources in the content management efforts associated with emerging e-commerce markets, including the creation and licensing of digital content in the home-design and home- furnishing arenas,” said Maurizio Vecchione, ModaCAD’s president and chief operating officer.

“At the same time, Broderbund will be taking the responsibility of the efforts associated with the continued enhancement of the ‘3D Home Interiors’ product line.”

ModaCAD offers patented rendering technology for a variety of electronic merchandising products primarily targeted at the home-design, home- furnishings, apparel and industrial-design industries.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

6d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts