“Modem Media has an ideal combination of skills to execute our online communications program,” said Michael Foster, managing director of ft.com. “Their e-business solutions will help us build awareness for ft.com as the definitive information point for business people right across the globe.”
Modem Media will provide marketing strategy, research and e-concept development to optimize awareness and usage of ft.com. The creative executions and distribution strategies will be integrated with a “substantial” print and broadcast campaign, the company said.. Modem Media is working with Delaney Fletcher Bozell on integration of the off-line campaign.
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