“Modem Media has an ideal combination of skills to execute our online communications program,” said Michael Foster, managing director of ft.com. “Their e-business solutions will help us build awareness for ft.com as the definitive information point for business people right across the globe.”
Modem Media will provide marketing strategy, research and e-concept development to optimize awareness and usage of ft.com. The creative executions and distribution strategies will be integrated with a “substantial” print and broadcast campaign, the company said.. Modem Media is working with Delaney Fletcher Bozell on integration of the off-line campaign.
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more