Modem Media.Poppe Tyson Posts 4Q Loss

Modem Media.Poppe Tyson Inc. posted a net loss for the fourth quarter ending last Dec. 31 of $1.1 million, or $0.14 per diluted share, compared to a net loss of $1.3 million, or $0.16 per diluted share, in the fourth quarter of 1997, on a pro forma basis.

The Westport, CT-based company said that on a pro forma basis, revenues for the fourth quarter were $12.1 million, up from $8.6 million in the fourth quarter of 1997.

On a pro forma basis, revenues for the fiscal year ended Dec. 31 grew to $42.5 million compared to revenues of $29.4 million for 1997. The net loss for the year was $3.1 million, or $0.38 per diluted share, compared to a net loss of $3.9 million, or $0.48 per diluted share in 1997, on a pro forma basis.

The pro forma results reflect the acquisition of the strategic interactive marketing operations of Poppe Tyson Inc. and the sale of certain non-strategic interactive marketing operations to True North Communications Inc., as if each had occurred on Jan. 1, 1997.

Modem Media.Poppe Tyson provides marketing strategy, consulting, technology, creative and media services.

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