CampaignsMonarch Airlines’ Xmas app saw email opt-ins soar

Monarch Airlines’ Xmas app saw email opt-ins soar

Monarch launched a custom designed campaign over the Christmas period, which drove over 72,000 sign ups. What's their secret?

Monarch launched a custom designed campaign over the Christmas period, which drove over 72,000 sign ups.

The online Christmas Advent Calendar App saw thousands sign up, lured with the chance to win a host of different prizes.

Of the 72,000 entrants, 25% were new opt-ins to the Monarch email database; the App was hosted and built as a multiplatform version, with the calendar windows filled with various partnership prizes and promotions over the 24 day period. Email opt-in data was also shared with prize partners.

The unique campaign was Monarch’s best performing for social media in 2014 – successful because it allowed daily interaction with customers as well as encouraging them to share the competition with friends and family for extra chances to win.

Ian Chambers, Head of Digital & Marketing at Monarch Airlines comments: “We estimate that the Christmas Advent App campaign could deliver a potential £1.1 million worth of revenue over the coming year. “

Related Articles

What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

1y Al Roberts
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

1y Al Roberts
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

1y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

1y Sam Carter
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

1y Al Roberts
Influencer marketing: The Good, the Bad, and the Ugly

Campaigns Influencer marketing: The Good, the Bad, and the Ugly

1y Marcela De Vivo
Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

1y Al Roberts
Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

2y Al Roberts