Maybe it’s just an early Monday morning thing, but sitting at the IAB’s MIXX event, I can’t help but think that the logo and overall visual identity: languid, swirling, suspend liquid, is awfully reminiscent of the flowing inky black stuff that weaves through Agent Provacateur‘s not-particularly-worksafe Web site (this page is OK, though).
Maybe I’m wrong. Both might just be taking that water drop that was so ubiquitous c. 2001 another step forward.
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