Monday Morning: The IAB & Naughty Lingerie

Maybe it’s just an early Monday morning thing, but sitting at the IAB’s MIXX event, I can’t help but think that the logo and overall visual identity: languid, swirling, suspend liquid, is awfully reminiscent of the flowing inky black stuff that weaves through Agent Provacateur‘s not-particularly-worksafe Web site (this page is OK, though).

Maybe I’m wrong. Both might just be taking that water drop that was so ubiquitous c. 2001 another step forward.

mixx logo.jpg
agent prov.jpg

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