More NewsMondera.com Inks Marketing Deal with AOL

Mondera.com Inks Marketing Deal with AOL

Mondera.com, the online luxury goodse-tailer, this week signed a two-year, $6 millionadvertising and e-commerce agreement with America Online Inc.

Mondera.com, the online luxury goods e-tailer, this week signed a two-year, $6 million advertising and e-commerce agreement with America Online Inc.

Mondera.com will become a gold tenant in the jewelry and watches department and a silver tenant in the gifts department within the Shop@AOL, AOL.COM, CompuServe and Netscape online shopping destinations in the first year. In the second year, the diamond and jewelry seller gets anchor tenancy in these same areas. Mondera.com will also be promoted on women’s network Oxygen.com.

Part of what Mondera.com prides itself on is the ability to educate consumers on how to make a diamond selection, so it will also be providing content to the AOL(AOL) Diamond Buying guide as part of the deal. Mondera.com launched earlier this year, so it’s been making a big push — both on and offline — to build its brand recognition. The company is partially owned by @Ventures, the venture arm of CMGI Inc. (CMGI)

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts